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Launch, market, and grow a business

you own and love

The step-by-step system for professionals who are ready to stop relying on a corporate paycheck, whether you want to replace your income or simply start a side business for extra freedom and flexibility

Join the Waitlist

Learn exactly how to go from idea to income with a proven roadmap, so you can grow with clarity, confidence, and support.

By getting on the waitlist you are ensuring early bird ticketing prices. Yay you!

There was a time when staying in a corporate job meant stability.
A steady paycheck, clear career ladders, and long-term security.

But work has changed, fast.

Today, corporate jobs are uncertain. Layoffs happen overnight. Promotions stall. Burnout skyrockets. And meanwhile, opportunities to create and grow your own business have never been greater.

If you’ve thought about starting your own business but don’t know where to begin, you’re not alone.

 

Starting a business isn’t about having the “perfect idea.”
It’s about following the right process.

But most professionals don’t know where to start:

  • What type of business should I create?

  • How do I find my first clients or customers?

  • How do I actually convert them into paying sales?

I give you the step-by-step plan to start and grow your business, without wasting years in confusion or spinning your wheels.

 

And unlike large courses, I keep the cohorts small so YOU get the attention you deserve inside The Startup Success System program. 

WHAT’S COVERED IN THE 12 WEEK PROGRAM

The Foundation Formula

Lay the groundwork for your business. You’ll clarify your vision, define your goals, and choose the right business model so you can move forward with confidence instead of second-guessing.

Website & Messaging Essentials

Your website is often the first impression of your business. In this module, you’ll learn exactly what belongs on your homepage, About page, and Services/Offers page, so visitors immediately understand what you do, why it matters, and why they should trust you.

Lead Magnet & Funnel Builder

Turn strangers into subscribers. You’ll create your first lead magnet, connect it to a landing page, and set up a simple welcome email series that nurtures new leads automatically. No tech overwhelm, just a clear system.

Platforms That Get You Seen

Stop spreading yourself thin across every channel. This module helps you choose the right platform for visibility, whether it’s YouTube, podcasting, blogging, or social media, based on your strengths and where your audience actually is.

Nurture & Convert With Email

Learn how to stay in touch with your audience and turn subscribers into clients. You’ll write simple nurture emails that build trust, and learn how to transition naturally into sales emails that convert without being pushy.

The Client Conversion System

Your marketing pays off when someone buys. In this final module, you’ll learn how to generate interest, build trust, and confidently convert your leads into paying customers, step by step.

Consulting & Community for 12 Weeks

Consulting Calls:

I do live calls every other week where YOU get your questions answered. The cohorts are kept small so you get all the attention you need to build a successful business.

Community:

I'm keeping the cohorts small on purpose so you can get your questions answered and all the attention you need to start and grow your business.

Plus, there is a community space where you can ask more questions, help each other out, and stay accountable.

Get on the Waitlist

Who is The Start-Up Success System program for?

This program is for you if:
✅ You’re a professional ready to stop dreaming and start building a business.
✅ You want a step-by-step system that shows you what to do, and in what order.
✅ You don’t want to waste years of trial and error trying to figure it out alone.
✅ You’re willing to take action, follow the plan, and build something real.

This program is not for you if:
❌ You expect results without putting in effort.
❌ You’re looking for a “get rich quick” scheme.
❌ You’re not open to learning, testing, and adjusting as you grow.

Who I've helped:
🩷 Corporate warriors who want to start a business of their own.
🩷 Consultants, Coaches, Fractionals, Freelancers, Experts, Course Creators
🩷 Therapists, HR Professionals, Pilates & Yoga & Fitness Instructors, Life & Career Coaches, Financial Advisors, Nutritionists, and more...

Why I Built This Program for You

Hi, I’m Andrea Palten.

I spent 20+ years in corporate marketing leadership, working with global brands, startups, and thousands of founders. And over and over, I saw the same thing: talented professionals who dreamed of starting their own business but had no roadmap to follow.

They were stuck wondering: “Can I really do this? Where do I even start?”

So I created The Start-Up Success System.
A structured, proven path that takes you from idea → offer → first clients → profitable business.

It’s the program I wish I had when I started my first business.

PS: I'm on business number 3, been there, done that ☺️ My first business I took from $0 to $100,000 in a little over a year (marketing course creation & consulting for small to mid size businesses).

Waitlist

This Program Will Continue to Grow With You

When you join The Start-Up Success System, you get lifetime access with a one-time payment. No subscriptions. No hidden upsells.

As I update and expand the course, you’ll automatically get:
✓ New video lessons and resources
✓ Guest expert sessions on business, marketing, or finance
✓ Real-world case studies and strategies
✓ Updated templates and tools

This isn’t just a course, it’s a system designed to grow with you!

Help me get my business started

What Clients Say about Andrea's Teaching & Consulting

"INSTANTLY applicable to your business"

"Andrea teaches the step by step strategies ... after going through the program I'm confident at starting my own business."

- Founder at Phoenix Feather

"Thank you so much for the phenomenal insights!"

"Andrea is a dynamic business professional with an exceptional ability to identify a company's core messaging and brand identity. This strategic approach has positioned us on an inspiring trajectory toward success while strengthening our market presence. We are excited about the bright future that awaits our startup!"

- Co-Founder of PRAEIC

"I highly recommend Andrea"

"Andrea is a diamond in the rough for new entrepreneurs. She is a fountain of pertinent knowledge and wisdom. She doesn't give you what you don't need and she seeks out and delivers what is current. I highly recommend her!"

- CEO of Bookworks

The Modules Inside The Startup Success System:

Module 1: 

Get Clear on Your Business Idea

In this kickoff module, you’ll learn how to move from “I want to start something” or "is what I built good enough?" to having a business idea you’re confident about. ✅

You’ll clarify your goals, align your business model with your skills, and validate whether people will actually pay for what you want to offer.

No more spinning in circles or wondering if your idea will work. This is where your business begins with clarity.

Module 2: 

Create a Website That Works

In this module, you’ll learn exactly what needs to go on your homepage, About page, and Services page, without overcomplicating things. ✅

We’ll cover what to say, how to say it, and how to structure your site so visitors immediately understand what you do, why it matters, and why they should trust you.

You don’t need a fancy website. You need a clear, effective one, and this module shows you how to build it.

Module 3: 

Attract & Capture Leads

Here you’ll create your first lead magnet, a valuable freebie that turns visitors into subscribers. ✅

You’ll also learn how to set up a simple landing page and connect it to a welcome email series that nurtures new leads automatically.

No tech overwhelm, no endless tools, just a straightforward system to start building your list and growing your audience.

Module 4: 

Where to Show Up Online

Stop wasting time trying to be everywhere. This module shows you how to pick the right marketing channel based on your strengths and where your audience is. ✅

Whether it’s YouTube, a podcast, blogging, or social media, you’ll know exactly where to focus so people can find you.

The goal is visibility without burnout, and this module makes that possible.

Module 5: 

Turn Emails Into Sales

In this module, you’ll learn how to nurture your subscribers with simple, effective emails. ✅

You’ll see how to build trust through regular messages and then transition naturally into sales emails that convert, without feeling pushy or “salesy.”

By the end, you’ll know exactly how to use email to build relationships and drive revenue.

Module 6:

Confidently Land Your First Clients

Your marketing pays off when someone buys. In this final module, you’ll learn how to generate interest, build trust, and confidently convert leads into paying customers. ✅

We’ll cover what to say, how to handle objections, and how to close sales without awkwardness or pressure.

This is where everything comes together, turning your idea into a business with real clients and income.

🎁 BONUS: 

Bonus: Content Repurposing Made Easy

This bonus module shows you how to create once and share everywhere, without spending hours stuck at your desk. ✅

You’ll learn how to take a single piece of content (like a blog post, podcast, or video) and quickly turn it into emails, social posts, and short-form content for multiple platforms.

I’ll walk you through my favorite shortcuts, tools, and templates so you can repurpose your work in minutes instead of hours.

The result? You stay visible, consistent, and top-of-mind, without burning out or needing a big content team.

By the end of The Start-Up Success System, you will:

 

Validate Your Business Idea With Confidence
so you know your idea is worth pursuing and aligned with your strengths, not just a risky guess.

Create and Package Your First Offer
so you have something tangible to sell, with pricing that feels right for you and attractive to clients.

Attract Your First Clients
so you can stop waiting and start working with real customers who are excited to pay you.

Replace Your Paycheck Step by Step
so you can build financial independence without relying on a corporate salary.

Step Into the Role of Founder
so you feel confident running your business, making decisions, and planning for growth.

Get on the Waitlist

By getting on the waitlist you are ensuring early bird ticketing prices. Yay you!