CMO Growth Guide Blog by Andrea Palten

TL;DR: A business flywheel is a self-reinforcing system where each action strengthens the next, creating compounding momentum. Unlike funnels (linear and draining), flywheels are circular and sustaina...

I was invited to the Clarity Digital Podcast with Al Sefati.

We talked about startups, agencies and consultants. How we deal with SEO and the future of AI Search plus all the marketing stuff in between...

If you’ve noticed a quiet drop in organic traffic over the past year, you're not alone, and it’s not your SEO strategy that's failing. It's Google itself.

Last week, the Pew Research Center released ...

 Summary:
AI search just crossed a major threshold. Platforms like Wix are now building AI visibility tools directly into their dashboards. The GEO (Generative Engine Optimization) market is exploding...

Summary:
This blog post breaks down how a small brand beat one of the most well-known brand names in an AI search result. It explains the emerging practice of GEO (Generative Engine Optimization), why...

Here are 5 high-impact AI marketing prompts tailored for startup founders, crafted to help you move faster, stay clear, and get results:

✅ 1. Clarify Your Message for Ideal Customers

Prompt:

“Y

...

How to repurpose your content

Repurposing is so important! With AI what used to take hours, even days, you can now do in minutes!

In this video, I dive into the concept of repurposing content using ...