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NEWS 7/26/25: AI Visibility Just Changed. Here’s What You Need to Know.

Summary:
AI search just crossed a major threshold. Platforms like Wix are now building AI visibility tools directly into their dashboards. The GEO (Generative Engine Optimization) market is exploding. Google’s latest core update shook up rankings, again, and AI-generated answers are driving more traffic (and conversions) than traditional search. This post breaks down the most important updates, what they mean for your marketing strategy, and what actions to take this week to stay visible in the age of AI-first discovery.

Here’s what to do next if you want your business to be found in this new AI-powered search landscape.

1. AI Search Shake-Up: This Week’s Power Moves

Wix steps up with a first-of-its-kind AI Visibility dashboard, giving users a way to track brand mentions across ChatGPT, Perplexity, Claude, and Gemini, all from inside the platform.
The GEO market explodes, projected to leap from $886M this year to $7.3B by 2031.
Google’s June core update ends, restoring visibility to some sites hit by past algorithm changes.
Microsoft expands Copilot Vision, now able to analyze your full desktop.
Anthropic targets finance with a new Claude platform designed for institutions needing verified, auditable AI support.

2. Key Trends Reshaping AI Search

Wix Integrates GEO Tools Directly Into Its Platform
Wix’s new AI Visibility Overview isn't just a gimmick. It tracks citations, compares sentiment over time, and shows how you stack up against competitors, without needing third-party software. eCommerce businesses can also manage LLMs.txt files to directly influence how AI tools interpret product data.

OpenAI Drops ChatGPT Agent for Automation
The new Agent can handle multi-step tasks, booking travel, updating docs, drafting proposals, on its own. For founders, this hints at more robust AI assistants inside your app, at half the dev time.

GEO Market Gains Serious Ground
A new report pegs the GEO (Generative Engine Optimization) industry at nearly $900M and growing fast. Why? Businesses are ditching keyword-based SEO in favor of real-time optimization for AI models and chat-based discovery.

Google’s Update Quietly Boosts Some Publishers
The July 2025 core update restored traffic to select news sites previously penalized. But here’s the twist, AI Overviews now trigger for a much larger share of queries, and nearly 70% end with zero clicks. Your content better show up in the AI summary, or it won’t get seen at all.

Anthropic Launches Finance-Grade Claude
Claude’s new financial services platform is a signal: high-trust, high-regulation industries are now betting on AI for research, compliance, and modeling. That’s a big trust leap.

Microsoft’s Copilot Vision Can Now See Everything
A new opt-in feature lets Copilot analyze your entire desktop, spreadsheets, emails, everything, for real-time support. It’s privacy-aware, but powerful.

Regulators Move In
Providers are being asked to sign onto a new AI Code of Practice. If you're publishing AI-optimized content, expect more scrutiny around sourcing, attribution, and visibility requirements.

3. Fast Data for Faster Decisions

GEO industry: $886M in 2024 → $7.3B by 2031 (34% CAGR)
AI Overviews: Now trigger 69% of news queries (up from 56%)
AI traffic: 4.4x more valuable than Google organic traffic
Desktop triggers: 61% of AI Overview results happen on desktop
Conversion uplift: AI-optimized content drove one client from 2% to 5% conversion rates
Google core update: 16 days long; recovery seen in select verticals

4. Real-World Results: A 358% AI Traffic Surge

A public company worked with a GEO consultancy earlier this year. In five months:

AI Overview ownership jumped 358%
Traffic from chat-based tools rose 101%
Conversion rates more than doubled

Their Google traffic dipped—but their AI traffic delivered 4.4x more value per visitor. The clear lesson: Optimize for AI, not just search.

THIS IS WHY YOU NEED TO JOIN MY AI VISIBILITY (GEO) COURSE!!!
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5. Tool of the Week: Wix AI Visibility Overview

This tool now sets the standard for integrated GEO analytics. Key features:

Tracks brand mentions across major LLMs
Benchmarks AI traffic growth
Provides sentiment tracking
Lets users optimize LLMs.txt files
Available now to Business Manager users (English only)

6. Your 3 Critical Moves This Week

Audit your AI presence
Check if your brand is being cited by AI tools. Use something like Surfer AI until your CMS offers native tracking.
Check your post-update standing
Google’s core update is complete. Don’t just look at rankings—check if you're showing up in AI Overviews.
Open the gates for AI crawlers
Make sure your site allows GPTBot, ClaudeBot, and other LLM crawlers. Add schema and structured data designed for AI comprehension.

Bottom Line:
AI search isn’t something to “watch” anymore, it’s already how discovery happens. If your content isn’t structured for it, you’re invisible. The winners are the ones who adapt fast, optimize early, and stop playing by SEO’s old rulebook.

Don't be left behind!
https://www.cmogrowthguide.com/ai