Nail Down the First Use Case

SeedLink is trying to appeal to both sides: founders and talent. Classic chicken-and-egg marketplace problem. To get the first 1,000 customers, she can’t split her focus.

• Is the priority acquiring founders (who bring ideas and demand)?
  
  
• Or talent (who supply execution)?
  
  

Talent supply vs. demand imbalance risk

• They plan to onboard 150 talent in the first months but only 25 founders. That’s lopsided. Talent will churn fast if they wait too long for projects.
  
  
• Suggestion: Reverse the emphasis—secure 25+ founder projects first, then drip in talent supply against real demand. This keeps early talent sticky.

Fix Funnel Gaps on the Website

The current homepage is heavy on words but light on clarity and conversion.
You can advise her to:

• Replace vague copy with founder-focused outcomes (e.g., “Build your startup team in 7 days, not 7 months”).
  
  
• Add social proof/testimonials immediately (even if small, like quotes from early users).
  
  
• This registration is for both founders and talent? Create two clear CTAs: For Founders and For Talent, instead of scattering “Get Started for Free / Book Demo.”
  
  

Simplify navigation. “Talents” and “Creators” are confusing — are “Creators” founders? Make it crystal clear.

SeedLink 90-Day Growth Plan

Phase 1 (Weeks 1–4): Positioning & Funnel Fix

Goal: Make the website and offer clear enough that the right people instantly understand and sign up.

• Rewrite homepage hero: “Find your cofounder or startup team in days, not months.”
  
  
• Split homepage CTAs: “I’m a Founder” vs “I’m Talent.”
  
  
• Add social proof (quotes, logos, even “Beta users from 5 countries”).
  
  
• Create a simple email sequence (3 emails):
  
  
1. Welcome + what SeedLink is.
   
   
2. Case study / success story.
   
   
3. CTA to post a project or sign up as talent.
   
   

Phase 2 (Weeks 5–8): Focused Acquisition Sprint

Goal: Seed one side of the marketplace and build momentum.

• Run micro-tests (LinkedIn ads, community sponsorships, founder newsletter placements) during the first 90 days to see if the ICP messaging actually resonates. This builds confidence before spending bigger.
  
  
• Channel: LinkedIn.
  
  
• Daily posts about founder struggles: “How to find a cofounder,” “What equity splits actually look like,” “Where to find startup designers.”
  
  
• Direct outreach to 50 founders/week. Personal message: “I noticed you’re building ___. SeedLink helps founders quickly find trusted cofounders and talent. Want early access?”
  
  
• Incentive: “First 100 founders get free lifetime access to SeedLink beta.”
  
  
• Community angle: Launch a private Slack/Discord for these 100 founders.
  
  

Phase 3 (Weeks 9–12): Create a Referral Flywheel

Goal: Turn the first users into growth multipliers.

• Add a referral loop:
  
  
• Founders who invite 2 other founders get extra credits or featured placement.
  
  
• Talent who invite other talent get priority matches.
  
  
• Publish 2–3 case studies/blogs: “How [Founder] built their team in 2 weeks with SeedLink.” Push to LinkedIn and startup newsletters.
  
  
• Partnerships:
  
  
• Reach out to 5–10 accelerators or incubators. Offer free workshops on “How to Find Cofounders and Talent Fast.” SeedLink becomes the tool they recommend.
  
  
• Ads (optional, small test): Run $200–300 LinkedIn or Twitter ads to early-stage founders, driving to “Get Started Free.”