Consulting feedback for seedlink

Hi Shilpa,

It was so nice to meet you. I love what you are doing, I find this app extremely useful for startups and talent. You are on to something!

I've introduced you to Chiraq from Flywheelr who can help you write copy for your LinkedIn company page. Let me know if you don't hear from him please.

I was going to add a video on this page for your registration since there were a few things I'd improve, however, that portion of your site is down. I sent you a Loom video in an email so you can see it.

Once you're 100% ready, I will "shop" this around at Techstars to a couple of the Managing Directors to see if they want to show it to their founders.

Let's make it a success!

- Andrea

Tighten the Positioning

Right now the homepage headline is generic: “We connect founders and 10x talent to bring ideas to market.” That could mean Fiverr, AngelList, or Upwork.
Think about sharper positioning:

Who is this really for? (Startup founders at idea stage? Seed-funded founders? Side-hustlers?)
What makes SeedLink different from other marketplaces? (Referral-only talent, equity-based team building, AI matching.)
What urgent pain is solved? (Founders struggling to find trustworthy cofounders/talent fast.)
Will people know what 10x means? Just say "top talent".

Rewrite the hero section in plain language that screams “If you’re an early founder with an idea and no team, this is the fastest way to find one.” for example.

Talent supply vs. demand imbalance risk

You plan to onboard 150 talent in the first months but only 25 founders. That’s could be lopsided. Talent will churn fast if they wait too long for projects.
Suggestion: Reverse the emphasis, secure 25+ founder projects first, then drip in talent supply against real demand. This keeps early talent sticky.

This will be an important one to pay attention to, you MUST have enough of both to keep everyone happy and staying on. But you got this!

Build a Repeatable Acquisition Engine

Pick one core channel instead of “trying everything", especially at the beginning. Options:

LinkedIn founder community → organic posts + DM outreach.
Content marketing or LinkedIn newsletter → blog posts on “how to find a cofounder,” “equity vs. contract work,” “top places to find startup talent.”
University/accelerator partnerships → founders with ideas but no team.
Is it referral only? I just got right in. If you do referral only, work on a Referral flywheel → every talent or founder invited should bring one more (since it’s “referral only,” you could lean into exclusivity).
Suggestion: Build a channel partnership strategy. Get into existing deal flow funnels (accelerators, incubators, venture scout programs) where rejected or underserved founders already are.
Go through the Techstars, YC and other accelerator program webpages, find founders and contact them.

Fix Funnel Gaps on the Website

The current homepage is a bit heavy on words but light on clarity and conversion.
You could:

Replace vague copy with founder-focused outcomes (e.g., “Build your startup team in 7 days, not 7 months”).
Add social proof/testimonials immediately (even if small, like quotes from early users).
Simplify navigation. “Talents” and “Creators” are confusing to me. "Content Creators" and other marketers are talent. You could test this since you and I didn't agree on the call.

Early Growth Tactics to Hit 1,000

Beta program: Launch with exclusivity. “First 100 founders get free access.”
Community angle: Slack/Discord where founders meet talent → SeedLink facilitates matches. At first, you might need to match folks "by and" to move things along faster.
Case studies: Document 2–3 success stories of matches made. Turn those into blog posts, LinkedIn posts, and testimonials.
Partnerships: Incubators, accelerators, startup podcasts, newsletters, places where early founders live.

SeedLink 90-Day Growth Plan Suggestion

Phase 1 (Weeks 1–4): Positioning & Funnel Fix

Goal: Make the website and offer clear enough that the right people instantly understand and sign up.

Rewrite homepage hero: “Find your cofounder or startup team in days, not months.”
Split homepage CTAs: “I’m a Founder” vs “I’m Talent.”
Add social proof (quotes, logos, even “Beta users from 5 countries”).
Create a simple email sequence (3 emails):

Welcome + what SeedLink is.
Case study / success story.
CTA to post a project or sign up as talent.

Phase 2 (Weeks 5–8): Focused Acquisition Sprint

Goal: Seed one side of the marketplace and build momentum.

Run micro-tests (LinkedIn ads, community sponsorships, founder newsletter placements) during the first 90 days to see if the ICP messaging actually resonates. This builds confidence before spending bigger.
Channel: LinkedIn.

Daily posts about founder struggles: “How to find a cofounder,” “What equity splits actually look like,” “Where to find startup designers.”
Direct outreach to 50 founders/week. Personal message: “I noticed you’re building ___. seedlink helps founders quickly find trusted cofounders and talent. Want early access?”

Incentive: “First 100 founders get free lifetime access to SeedLink beta.”
Community angle: Launch a private Slack/Discord for these 100 founders.

Phase 3 (Weeks 9–12): Create a Referral Flywheel

Goal: Turn the first users into growth multipliers.

Add a referral loop:

Founders who invite 2 other founders get extra credits or featured placement.
Talent who invite other talent get priority matches.

Publish 2–3 case studies/blogs: “How [Founder] built their team in 2 weeks with SeedLink.” Push to LinkedIn and startup newsletters.
Partnerships:

Reach out to 5–10 accelerators or incubators. Offer free workshops on “How to Find Cofounders and Talent Fast.” SeedLink becomes the tool they recommend.

Ads (optional, small test): Run $200–300 ads to early-stage founders, driving to “Get Started Free.”

Want more help?

Hourly calls as needed:

Cost $397
Like what we did, we talk for an hour
Link: Consulting

Audits to look over your work:

Example: your pitch deck, you AI Visibility (GEO) set up on your website; your welcome email series, etc.
Cost $397
Link: Audit

Thank you,

Andrea