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AI Audit

Hello Robyn,
 
Here's your AI‑search‑and‑generative‑engine‑optimization (GEO) audit of www.2riverscounseling.com to make the site more discoverable by ChatGPT, Claude, Perplexity, and Google’s AI search displays.
 
Thank you! - Andrea

At a glance: current state

 

  • In a quick check, AI search tools do recognize Two Rivers Counseling as a local therapy provider. For example, ChatGPT identifies the practice as offering therapy for children, adults, couples, and families with offices in West Virginia and Virginia. That’s a strong foundation.

  • However, there are multiple therapy places with the same name, but what came up was good for you:

  • Very little content is written in Q&A format or conversational phrasing that AI tools prefer to pull into summaries. Current service pages are thin, which limits the chances of being cited in AI results. (more in the videos below)

  • There is no blog or resource library. Without consistent long-form content, AI has fewer authoritative signals to pull from. Local competitors with blogs or educational articles may be favored in results. (more in the videos below)

  • The site lacks schema markup (LocalBusiness, Person, FAQ - I will give you FAQ schema code below that you can put into your Wordpress site). Without structured data for services, locations, and clinicians, AI tools like ChatGPT, Perplexity, and Google’s AI Overviews are less likely to confidently cite the practice for “therapist near Charles Town” or “anxiety counseling Leesburg VA.” (more on this webpage and in the videos below)

     

Hello!

Welcome to your video portion of your audit. Here's a recorded video that shows you what you can do on your homepage and also your footer. More videos are below.


ALSO, please do NOT forget about the text on this webpage, it gives you more things you can do to optimize your chances of AI tools to find and cite you.

 

Here's a recorded video that shows you what you can do on your interior pages:

 

YOUR FUNWORK LIST


1. Website Clarity & Messaging

âś… Strengths

  • Clear description of therapy for children, adolescents, adults, couples, and families.

  • Strong geographic signals: Charles Town, WV & Leesburg, VA.

  • Personal bios highlight clinician expertise (credentials and specialties).

⚠️ Opportunities

  • Homepage headline (“Difficult Roads Often Lead to Beautiful Destinations”) is inspirational but not search/AI-friendly. AI search tools pull literal signals, so services should be front and center (“Counseling for Anxiety, Depression, Trauma, and Relationships in WV & VA”).

  • Call-to-action buttons are vague (“Start Here” instead of “Book a Session” or “Schedule a Consultation”).

Recommendation: Rewrite hero section headline and subtext to include therapy keywords + service areas. Example:
“Therapy for Anxiety, Depression, Trauma, and Relationships in Charles Town, WV & Leesburg, VA.”

2. Service Pages & Content Depth

âś… Strengths

  • Multiple dedicated service pages (Anxiety, Trauma, Couples, ADHD, etc.).

  • FAQs provide keyword-rich content (good for AI summaries).

⚠️ Opportunities

  • Service pages are thin; most don’t include structured FAQs, statistics, or plain-language definitions. AI tools rank content that teaches clearly.

  • No blog or resource section. Without fresh content, visibility in AI search decreases.

Recommendation:

  • Expand each service page with Q&A format content (e.g., “What does trauma therapy involve?”).

  • Add blog/resource library with long-form guides (e.g., “How CBT Helps With Anxiety” or “Signs Your Teen May Need Counseling”). Long-form writing gets cited more often by AI tools.

3. Technical Signals (AI-Friendliness)

⚠️ Issues Found

  • No visible schema markup (Article, FAQ, LocalBusiness, or Person). Schema is critical for AI extraction. Adding an FAQ Schema Code that you can implement into your website - see below.

  • Page speed likely average (Brighter Vision templates can be heavy).

Recommendation:

  • Add FAQ schema to FAQ page + service pages. (see below)

  • Run Google PageSpeed Insights and optimize for mobile.

4. Local & Reputation Signals

âś… Strengths

  • Clear addresses listed (Charles Town & Leesburg).

  • Google Maps embedded.

⚠️ Opportunities

  • No visible links to Google Business Profiles. AI engines like ChatGPT and Perplexity often pull from reviews.

  • No backlinks or citations from local organizations, healthcare directories, or press mentions.

Recommendation:

  • Claim and optimize Google Business Profiles for both locations.

  • Add NAP (Name, Address, Phone) consistency across Psychology Today, Healthgrades, and local chambers of commerce.

  • Pitch local newspapers, community blogs, or podcasts for backlinks.

5. Trust & Conversion Signals

âś… Strengths

  • Therapist bios include credentials, training, and experience.

  • Professional photos and compassionate tone.

⚠️ Opportunities

  • No testimonials or case studies (allowed if anonymized).

  • No “What to Expect in Your First Session” page, which AI tools often use in summaries.

  • Newsletter pop-up exists but no lead magnet (e.g., free guide, checklist).

Recommendation:

  • Add anonymized testimonials or “client success outcomes.”

  • Create a lead magnet (e.g., “5 Questions to Ask Before Choosing a Therapist”) for email list growth.

  • Add a simple “Getting Started” explainer with step-by-step first session process.

6. GEO (Generative Engine Optimization) Actions

Here’s what to implement for AI search visibility:

  1. Service Pages Expansion: Add definitions and “what to expect” sections.

  2. Schema Markup: Implement FAQ schema.

  3. Local Citations: Psychology Today, Healthgrades, GoodTherapy, local chamber, Google Business.

  4. Long-Form Blog Content: At least one 1,500-word article per month targeting mental health questions.

  5. AI-Friendly Formatting: Use headings, lists, and plain-language explanations (AI tools love bullet points and Q&A).

7. Priority Next Steps

  • Immediate (Next 30 Days):

    • Update homepage headline with therapy + location keywords.

    • Add FAQ schema to existing FAQ page.

    • Claim and optimize Google Business Profiles.

  • Short-Term (1–3 Months):

    • Expand service pages with FAQs and long-form content.

    • Add at least one backlink from a local organization or news outlet.

  • Long-Term (3–6 Months):

    • Publish regular blog content optimized for AI search.

    • Develop local partnerships (schools, healthcare providers) for citations.

BLOG

I'd love for you to create a blog, I explain it more in the video above.

Here's an example of best practices on my Blog:

 

Priority Step: Schema Code

  • AI checkers say there is no visible schema.org markup. AI agents rely heavily on structured data to understand who you are.

  • I have a video below on how I input this schema code on my own website, my Schema code is in the backend on a website tool called Kajabi. The course has a module on tools you can use to easily create your schema code. No software engineer is required. 

  • Instructions: Head block (put inside <head> on the homepage) is optimal, but some website platforms don't let you do that without a developer / coder, then you just put it where you can. My example video shows Kajabi where I don't get into the head code, so I put it into the body code, it still works.

  • Copy code (without my bullet) & paste it to your website, you can also expand on this and do more FAQs and change what I wrote in the quotes (remember, the user doesn't see this, just the AI bots):
 
<script type="application/ld+json">
{
 "@context": "https://schema.org",
 "@type": "FAQPage",
 "mainEntity": [
 {
 "@type": "Question",
 "name": "Where is Two Rivers Counseling located?",
 "acceptedAnswer": {
 "@type": "Answer",
 "text": "Two Rivers Counseling has two office locations: 224 E Liberty Street, Charles Town, WV 25414 and 312 F East Market Street, Leesburg, VA 20176."
 }
 },
 {
 "@type": "Question",
 "name": "What does Two Rivers Counseling do?",
 "acceptedAnswer": {
 "@type": "Answer",
 "text": "Two Rivers Counseling provides therapy for children, adolescents, adults, couples, and families. Our team of licensed counselors helps clients navigate challenges such as anxiety, depression, trauma, ADHD, grief, and relationship issues."
 }
 },
 {
 "@type": "Question",
 "name": "What services does Two Rivers Counseling offer?",
 "acceptedAnswer": {
 "@type": "Answer",
 "text": "Our services include individual therapy, couples counseling, family counseling, play therapy, cognitive behavioral therapy (CBT), counseling for anxiety, depression, trauma, ADHD, grief and bereavement, and group workshops."
 }
 },
 {
 "@type": "Question",
 "name": "How can therapy help me?",
 "acceptedAnswer": {
 "@type": "Answer",
 "text": "Therapy can help you develop coping skills, manage stress, improve relationships, heal from past experiences, and build confidence. Many clients come to us during life transitions or when facing emotional challenges such as anxiety, grief, or low self-esteem."
 }
 },
 {
 "@type": "Question",
 "name": "How do I get started at Two Rivers Counseling?",
 "acceptedAnswer": {
 "@type": "Answer",
 "text": "Getting started is simple. You can contact us by phone at (304) 725-7176, text us at (304) 240-5340, or email [email protected] to schedule an appointment at either our Charles Town, WV or Leesburg, VA office."
 }
 }
 ]
}
</script>

Priority Step: Schema Code

Below is the code I want you to put on your website.

Here's how I add this type of code on my website that lives on Kajabi, a course and website tool:

 

Want More Help?

If you would like additional help with any marketing, homepage copy, more AI help, we can also set up a 1:1 consulting call.

  Lastly, I would love a review please

As a small business owner, I rely on testimonials and referrals. Please leave your feedback.

Thank you,

Andrea

Please fill out this form below with your name, email, and your testimonial.