STEP 1: SET THE STRATEGIC FOUNDATION

Paste this prompt into ChatGPT:

PROMPT
Act as a senior brand strategist and creative director.

I am building a brand for my business.

Here is who I help:
[Describe your audience]

Here is what I help them with:
[Describe the problem you solve]

Here is how I make money:
[Services, products, consulting, courses]

Here is how I want my brand to feel:
[List 3–5 adjectives]

Here is how I do NOT want my brand to feel:
[List 3–5 adjectives]

Before giving any visuals, summarize my brand positioning in clear, plain language.

 ---

What to check:
If the summary feels vague, generic, or wrong, fix this before moving on.
Your visuals will only be as strong as this step.

STEP 2: GENERATE THE MOOD BOARD DIRECTION

Once the positioning summary looks right, paste this:

PROMPT
Based on the positioning you summarized, create a visual mood board direction for my brand.

Include:
• overall visual personality
• color palette direction with reasoning
• typography direction with rationale
• photography and image style guidance
• design elements or textures to use
• what to avoid visually

STEP 3: CREATE A LOGICAL COLOR PALETTE

Paste this next:

PROMPT
Create a primary, secondary, and accent color palette for my brand based on the mood board direction.

Explain what each color communicates and where it should be used.

Avoid trendy or overly saturated colors.
Optimize for trust, clarity, and long-term brand durability.

 ---

If it feels off, refine it:

REFINEMENT PROMPT
This palette feels too [safe / bold / corporate / soft]. Refine it while keeping the same positioning goals.

STEP 4: DEFINE TYPOGRAPHY SIMPLY

Paste this:

PROMPT
Recommend one headline font and one body font for this brand.

Explain why this pairing supports the positioning.

Prioritize readability, authority, and accessibility.

STEP 5: LOCK IN IMAGE STYLE 

Paste this:

PROMPT
Define the photography and image style for this brand.

Include:
• subject matter
• composition and framing
• lighting and mood
• environments
• what real photos should look like
• what stock photos to avoid

STEP 6: BUILD THE ACTUAL MOOD BOARD  

Past this Prompt:

Now show me images that should be on my mood board:

- stock images

- font styles

- colors

Give me the visuals.

STEP 6: Get One Mood Board Image 

 A. So you want to grab the images above for your mood board, the ones that you liked.  Take screenshots (you'll upload them back into ChatGPT).

B. Prompt (upload your choses stock photos / images from earlier):

Create one final mood  board  with the images  I'm uploading  and the  font  type and colors  you have above.

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What to check:
If this isn't exactly what you want, continue to give it prompts on what you'd like to see. 

I followed along and did this for my brand, below is the final mood board that ChatGPT gave me which is pretty perfect for my brand.

Have fun,

- Andrea

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Services: Consulting & Courses

My Mood Board example: